Dubai has earned its reputation as a pre-eminent commercial centre with an innovative, dynamic and entrepreneurial business culture. Strategically located at the crossroads of trade and commerce between East and West, it is ideally positioned to service and access markets that span the Middle East, North and Southern Africa, the Indian Subcontinent and the Confederation of Independent States. Moreover, it occupies a time zone that allows it to connect markets as disparate as the Far East and the US. To leverage this advantage, it has developed a world-class infrastructure, air and port facilities, making it the most well-connected city in the region.

Politically stable, Dubai has a forward-looking, responsive government with a progressive, pro-business attitude and a strong commitment to the private sector. Business-friendly regulations and a favourable tax and customs framework have played a key role in attracting business investment from all over the world in almost every sphere of economic activity. Strong economic indicators and a relatively low cost work environment have contributed to its rapid development and prosperity. A modern, safe, multi-cultural city with state-of-the-art medical, education, entertainment, shopping and sports facilities that ensure a high quality of life, Dubai is the location of choice for the modern professional and an ideal location for multinationals to establish a regional presence.

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